Anyone can be loyal to any thing, person, or idea. The true meaning of loyalty involves other traits, such as trustworthiness, honesty, and being loving and caring. What does it mean to be loyal? The ...

Study reports that attention to attitudinal loyalty is vital to maintaining loyalty program relevance. St. Louis, MO, Dec. 10, 2019 – “The Split Personality of Loyalty” research report finds that 70% ...

Honesty, loyalty, friendship, and wealth are all basic human instincts and desires. Each is individually viable, however when the elements become synergistic they increasingly amount to greed and ...

When a brand offers a unique experience with little-to-no viable competition, marketers can more easily position the product or service as something better, new, disruptive or otherwise different from ...