In a world where likes and shares are often seen as the ultimate markers of success, businesses are increasingly looking to dig deeper into the metrics that really matter. Viral marketing campaigns — ...

Highlight customer value. Year-in-review campaigns show customers how their engagement adds value and strengthens their loyalty and brand connection. Tailor for all. Customize campaigns to engage new, ...

In today's competitive landscape, restaurants are under pressure to deliver same-store sales growth while protecting margins. Leading brands are discovering that modern loyalty programs - when ...

Kristen Wiig reprises the bowl cut-touting cashier as part of the big-box store’s Circle Week promotional bonanza. Target is putting a familiar face behind its marketing for Circle Week, a recurring ...

Marriott International has long relied on its array of 30 brands to appeal to diverse mix of travelers. But the hotel giant increasingly would like consumers to believe its loyalty program gives them ...

Advertisers have long understood the interplay between emotional connections and the human memory. For decades, appeals to nostalgia have underpinned scores of marketing campaigns, and for the most ...

Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for ...

Collinson Latitude is a leading provider of products that deliver incremental revenues for brands and enhancements for reward and loyalty programmes. The company targets brands across the travel, ...

The bass hits you first, then the screams. In a packed Tokyo hotel ballroom over the summer, 200 fans went wild as global K-pop sensation Enhypen took the stage. What looked and felt like a concert ...