Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained ...

We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment ...

Arnold explains how SMBs can use location-based marketing – to send a coupon to a cell phone, for example, or display a local ad to a website visitor – and how to do it. “Directing customers to a ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

Foursquare, Gowalla and shopkick brought the “check-in” concept to life, and the growing interest around location-based applications is prompting retailers to reevaluate marketing strategy, ...

Executive summaries of industry research reports are not necessarily documents one expects to mine for great writing. But I came across the following sentence good enough to ?borrow? in a recent ...

The promise of mobile marketing has been teasing the marketing and advertising world for years. We have all known the potential was huge, but it has been difficult finding a way to bring that ...

Location-based marketing has been projected to become the next big thing in mobile since 2006, when mobile phones’ SMS and cellular data were just starting to be used widely. There are more than 100 ...