Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

I won this Guerlain lipstick advertisement from 1937 in an online auction for $15. I was immediately drawn to the stunning artwork, and I’d been a fan of the Guerlain brand for more than a decade.

An increasing number of Korean male celebrities have started to appear as spokesmodels for cosmetics companies, as beauty products become used by more and more men. Last December, skin care brand Ulos ...

Cosmetics are getting moody. Or at least they're claiming to adjust to an individual's unique chemistry in the same way that mood rings of decades past changed color on the wearer. Companies such as ...