For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.

Marketers are shifting to revenue-focused metrics. CFOs demand proof of brand ROI. AI-powered attribution models are used to map complex buyer journeys. LinkedIn report highlights five key trends ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. The ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

Salesforce and MrBeast's Super Bowl ad heralds the future of B2B marketing. Here are three marketing lessons B2B business ...