The following excerpt is from Ted Prodromou‘s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound LinkedIn has a collection of powerful ...

New feature makes long-awaited analytics available on personal LinkedIn profiles, unlocking insights where real engagement and brand-building happen. With personal branding on the rise and LinkedIn ...

As a CEO, time is your most valuable resource, and the effectiveness of your LinkedIn presence depends on how well you use it. While building a strong personal brand and engaging with your audience is ...

LinkedIn is targeting businesses, brands and social media managers once again with a redesigned and expanded analytics section for Company Pages. The new suite of tools, available to admins from the ...

In a move that highlights how LinkedIn is increasingly eyeing human resources software as part of Microsoft, the company launched Talent Insights, an analytics tool for talent. Talent Insights is a ...

LinkedIn is rolling out new analytics data for users with more insight into their followers and top-performing posts. These updates expand on the creator analytics introduced earlier in the year, ...

Social media analytics have evolved rapidly, leaving marketers in a quandary. Digital marketers now have dozens of tools at their fingertips, such as Sprout Social, Google Analytics, Hootsuite and IBM ...

A few years ago, LinkedIn users mostly relied on text posts, accompanied by the occasional photo, to network with other working professionals. However, since vertical video exploded in popularity with ...