As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...

A thoughtful marketing strategy is essential for most law businesses. How a business advertises can significantly affect its ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Ad fraud isn’t only a problem for consumer marketers. It’s increasingly infiltrating B2B—primarily through fake leads. With high demand for qualified prospects and lead generation a top mandate for ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money." The post Meta unveils five new lead generation ad tools for Facebook and ...

All leads, as any good marketer knows, are not alike. The challenge of lead generation online is not just leads but quality leads, leads that have a high likelihood of translating not only into single ...

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...

Payam Zamani is CEO of Reply.com, a lead generation marketplace. AdExchanger.com: Reply.com started in lead generation. Why did you transition the business into an exchange and marketplace? PZ: Until ...