As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...

A thoughtful marketing strategy is essential for most law businesses. How a business advertises can significantly affect its ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

Businesses on a tight marketing budget must find creative and cost-effective ways to generate leads without overspending. From leveraging content marketing and social media to using AI to automate ...

Let’s face it, lead generation can be a real pain. One month you’re drowning in prospects. The next you’re wondering if your website’s broken because nobody’s filling out your contact form. I’ve been ...

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand ...

In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...

Lead generation delivers immediate clients, while branding builds long-term recognition. Businesses with smaller budgets benefit from targeted lead-generation strategies. Branding works best for large ...