The group chatted with Billboard ahead of the Super Bowl Sunday ad.

T-Mobile returns to the Super Bowl with a star-studded commercial featuring Backstreet Boys leaning into nostalgia and catchy taglines about why it’s better over here, rehearsing harmonies and T-Mobile-themed tongue twisters ahead of their big moment during Super Bowl LX on Feb.

Instacart's Super Bowl ad was directed by award-winning filmmaker Spike Jonze and features Ben Stiller and Benson Boone as European techno-disco performers. The commercial opens with Stiller and Boone singing about how they choose perfect bananas using Instacart's product feature, before their duet escalates into a musical showdown.

T-Mobile (NASDAQ: TMUS) is back in the Big Game for the 13th consecutive year - this time, with the Backstreet Boys to tell America why it's better over here. Featuring the iconic group alongside cameos from Druski,

The wireless carrier leans on celebrity sparkle-without bringing much else to the table, ad industry insiders said.

This year's commercials proved once again to be star-studded, featuring everyone from the Backstreet Boys and Jon Bon Jovi to Adrien Brody, Matthew McConaughey, Bradley Cooper, Andy Cohen, Parker Posey, Jennifer Aniston and Ben Affleck.

The ad is part of T-Mobile’s “Beyond The Game” campaign and features the three stars reflecting on the impact of high school football. For Lagway, it marks his latest NIL venture, and his On3 NIL Valuation sits at $3.7 million ahead of his sophomore ...

Millions tuned in to Super Bowl LX, where the Seattle Seahawks beat the New England Patriots 29-13 at Levi’s Stadium in Santa Clara, Calif., but those eyeballs didn’t just consume football. Commercials for the Big Game are considered an attraction in their own right,

What did you think about the advertising spots in the Super Bowl? There were a whole lot of AI-based advertising (and one commercial created entirely with artificial intelligence), countless celebrity cameos,