"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As we get older, so do our breasts. According to a study published in the National Library of Medicine, ...

Sara Falkson's company, Robyn, has two goals: redesigning the sports bra, and presenting a body confidence curriculum that ...

Ever try on bra after bra, wondering why no shape or style seems to fit your frame? Jaclyn Fu has been there. After years of bra shopping frustration, Jaclyn was at her wit’s end: “Everything gave me ...

Helena Kaylin wants to change the way we develop bras. The founder of Mindd Bras and an expert on bra development was fed up with fact that eight out of ten women wear the wrong size bra. “So 80% of ...

We tested a wide range of bras, evaluating everything from fit and support to softness and all-day wearability, and found three that truly make comfort a priority.

Bree McKeen, 44, had long known that traditional underwire bras were uncomfortable. But it wasn't until she started suffering from chronic back pain-and was shocked to discover that bra could be the ...

A Costa Rican engineer transforms personal loss into innovation, creating a smart bra that monitors women’s heart health and challenges decades of gender bias in medicine.

A new bra design is being heralded by its makers as a possible remedy to the neck and back pain that can be suffered by women with larger breasts. Research found that wearing a bra based on unique 3D ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Since the 90s Victoria’s Secret has been the bra world’s DD ...

The backless dress has long been off limits to women endowed with bigger busts. But thanks to a single mum from a council estate, they will no longer have to worry about straps spoiling their look.