Shell Oil might be known for selling fuel, but their logo isn’t limited to gas stations. They’ve also appeared on Lego toy sets for the last 50 years under a unique marketing agreement. But that’s ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Following an extensive multimedia Greenpeace campaign, LEGO published a statement this morning committing to "not renew the co-promotion contract with Shell." Following an extensive multimedia ...

Lego is ending its partnership with Shell gas stations after a three-month environmental campaign against Arctic drilling. The campaign launched by Greenpeace featured a video entitled, "Everything is ...