LEGO Princess Minifigures

Lego debuts Smart Brick and Smart Play system that reacts

Lego's smart play system brings sound, light, motion to iconic toy: When is it available?

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

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Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

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Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

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Lego unveils a technology-packed Smart Brick at CES 2026

Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026.

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LEGO just unveiled their first ever ‘Smart Brick’ at CES

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Lego Fit A Whole-Ass Computer Inside A Single Brick To Make Star Wars Sounds

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Lego Smart Bricks introduce a new way to build — and they don’t require screens

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that dictate how it should make sounds or light up.

Lego reveals game-changing smart bricks that give pieces a BRAIN to ‘bring your creations to life’

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest

Metro

Lego celebrates MAR10 Day with seven new sets and Princess Peach’s Castle

MMAR10 Day has seen the announcement of a number of new Lego Super Mario sets, including a Princess Peach starter course and minifigure. Nintendo and Lego have been collaborating on Super Mario themed sets for years now, in what has been one of the most ...

Game Rant

LEGO Princess Peach Reveal Video Released

Technically, the Princess Peach set was revealed earlier in March than intended, though official material regarding the new LEGO merchandise was shown soon after. These sets promise to expand the Super Mario LEGO universe, and nearly a month after they ...