10 years on, the Lego Friends toy line has had a relaunch and Metro spoke to the lead designer about how to make toys more inclusive for kids. When the Lego Friends line began, in 2012, it was ...

The LEGO Group announced at an invitation-only media event in New York City, Friday, its plans to relaunch a decade-old LEGO Friends product line in an effort to be more inclusive and represent ...

What started as a kind gesture between two friends has grown into a game-changing move by a toy company to make its masterpieces more inclusive. Lego has announced its new pilot program,"Lego Audio ...

Politics and protest have come to Legoland, where a new toy line called Lego Friends has been making enemies. Lego Friends features five female play figures that are a departure from the chunky, ...

Lego's CEO Joegen Vig Knudstorp: "Many girls played with Lego even before we had Lego Friends" Lego's profits have jumped in the first half of the year helped by strong sales of its Lego Friends sets, ...