Lego Introduces Smart Play
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Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes and future play roadmap.
Lego celebrated 15 years of Ninjago with three limited-edition models, and a fourth is up for preorder now.
The heart of LEGO SMART Play™ lies in the LEGO SMART Brick, a compact yet powerful piece of technology embedded within a seemingly ordinary LEGO brick. This revolutionary component boasts an array of features designed to enhance play without detracting from the tactile experience of building. Key components include: