Lego just unveiled its first-ever 'Smart Brick'
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LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest
LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to make them react with sounds, lights, and movement. The system was shown this week at CES 2026 and represents one of LEGO’s biggest changes to traditional play in decades.
The kid-friendly Halloween celebration that’s light on horror and heavy on sugar returns to Legoland California this fall with Lego Monster characters, live shows, trick-or-treating stations and a new seasonal 4D movie. Billed as the largest children’s ...