Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

It transformed my dull, frizzy strands. This smoothing mask from L’Oréal, a brand Amal Clooney uses, delivers results on par with professional hair gloss treatments. Shoppers report light-reflecting ...

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We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content. It’s easy to assume that ...

A hair salon appointment is a commitment: money, time, and leaving the comfort of your own home during both a pandemic and a change in seasons. Now is the perfect time for some DIY beauty. Whether you ...

One shopper raved that it “revived” their hair. Recently, celebrity fashion and beauty trends have given me sensory overload. As a beauty editor, all of it has started blending together; I can’t ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

Which L’Oreal hair color is best? The days of sticking with the hair color you were born with are over. The invention of hair color has made it so you can have your hair be any color of the rainbow!

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad scientist ...

“Smells Divine! Lingers & Stays all day! Shiny and Refreshes hair! LOVE LOVE LOVE,” one shopper said. “Oh my goodness, where has this gem been hiding? The L’Oreal Paris Elvive Glycolic + Gloss High ...