Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so ...
A Kroger commercial is unexpectedly bringing viewers to tears this holiday season. At the beginning of the ad—fittingly set to Ed Sheeran's sentimental song, "Photograph"—an animated couple sits on a ...
A supermarket chain’s animated holiday commercial is causing a deeply emotional reaction online. On Nov. 8, Kroger announced the release of its holiday ad, titled “Cuisine Exchange,” which features ...
The Kroger Co. of Michigan is once again offering its "12 Merry Days of Deals" savings event. Now through Dec. 14, Kroger ...
One of the biggest trends of 2014 – ad tech in-housing – is crashing into one of the buzziest trends of 2023: retail media all day long. On Wednesday, Kroger Precision Marketing (KPM), the grocery ...
Kroger’s retail media business is partnering with e-commerce software company Pacvue to help CPG brands manage their advertising campaigns on Kroger.com. Working with Kroger Precision Marketing (KPM), ...
With inflation high, many have been looking for ways to snag the best prices on groceries, but how you do that could soon be changing. One of the largest grocery chains in the country, Kroger, is ...
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