A supermarket chain’s animated holiday commercial is causing a deeply emotional reaction online. On Nov. 8, Kroger announced the release of its holiday ad, titled “Cuisine Exchange,” which features ...
A Kroger commercial is unexpectedly bringing viewers to tears this holiday season. At the beginning of the ad—fittingly set to Ed Sheeran's sentimental song, "Photograph"—an animated couple sits on a ...
One of the biggest trends of 2014 – ad tech in-housing – is crashing into one of the buzziest trends of 2023: retail media all day long. On Wednesday, Kroger Precision Marketing (KPM), the grocery ...
Kroger Precision Marketing, the grocer’s advertising and data business, announced an expansion into CTV and video inventory channels on Monday. Late last year, Kroger set up a private marketplace so ...
Kroger’s retail media business is partnering with e-commerce software company Pacvue to help CPG brands manage their advertising campaigns on Kroger.com. Working with Kroger Precision Marketing (KPM), ...
With inflation high, many have been looking for ways to snag the best prices on groceries, but how you do that could soon be changing. One of the largest grocery chains in the country, Kroger, is ...
Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in ...
Kroger will no longer send its paper weekly ad circulars announcing the latest grocery specials and plans to phase them out across all brands by year’s end, the company confirmed. According to a ...
A supermarket chain’s animated holiday commercial is causing a deeply emotional reaction online. On Nov. 8, Kroger announced the release of its holiday ad, titled “Cuisine Exchange,” which features ...
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