U.S. sales of Korean cosmetics, known as K-beauty, are expected to exceed $2 billion in 2025, up 37% from last year, according to a NielsenIQ report. Retailers including Ulta, Sephora, Walmart and ...
Aside from global K-pop megastars like Blackpink and BTS, as well as the yummiest BBQ spreads (IMO, at least), Korea is very much known for its innovative skin care culture, and especially, the unique ...
Korean foundation spatulas have been going viral on the beauty side of TikTok (aka, BeautyTok) as of late, with almost 10 million views on the hashtag alone. And of course, we're so here for the hype.
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