Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

Remember those Saturday mornings in the '70s when you'd bound out of bed and plant yourself in front of the TV? The air was thick with the scent of sugary cereal, and the sound of iconic jingles was ...

How does advertising turn earworms and odd ditties into hits? You might be surprised at the bops that started as jingles. We're sorry, but something went wrong while ...

Advertising jingle writer Steve Karmen wrote a number of famous jingles, including Budweiser Beer's, "When You Say Bud," the New York State song,... Encore: Jingle Writer Explores Decline Of Original ...

Whether you like it or not, some commercial jingles are unforgettable. The "Five Dollar Footlong" or the "Nationwide is on Your Side" tunes have disappeared from TV. Yet many still have the catchy ...

Who do you call when your windshield’s busted? The answer to that question, of course, is no one. Not anymore. Odds are, you simply summon a repairman by tapping a few buttons on your phone. But back ...

Call it a coincidence, but while I was reflecting on my ‘marketing moment’ about the lost art form of advertising jingles, I read that the legend behind one of the most popular commercials of all time ...

With the advent of smart TVs, and thus, all kinds of services that offer original — and entertaining, get it networks? — content, clever TV ad jingles have become pretty much a thing of the past. Of ...

I was an advertising major in college before I chose journalism as my life’s work. Once I realized my dream of being a veterinarian, or a scientist like my father, had skidded to a stop on the giant ...

One of the most recognizable jingles in history is making a return. Chili's is bringing back its "I want my baby back, baby back, baby back...ribs" jingle for a new advertising campaign promoting the ...