A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

Lawsuit claimed that EDO developed competing products using iSpot’s data and intellectual property.

EDO, an advertising technology firm co-founded by actor and filmmaker Edward Norton, has been found liable for breach of contract by a federal jury. The company must pay $18.3 million in damages to ...

According to the iSpot complaint, EDO spent three-and-a-half years improperly obtaining data from iSpot and then sold it to marketing clients as it built its own TV/streaming measurement business. EDO ...

Cross-platform TV ad measurement and attribution company iSpot.tv has acquired Ace Metrix, which performs attitudinal measurement for TV and video creative. iSpot, which measures advertising reach, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Bellevue-based iSpot has ...

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Epsilon's moves to boost its capabilities around targeting and measuring campaigns come as the channel continues to grow despite persistent issues like fragmentation that could hamper its ability to ...