Polly’s 2026 Embedded Auto Insurance Study shows customers want insurance in the car buying experience, and when they ...

Consumer insight platform Jornaya introduced an index to track the behavior of consumers shopping for health insurance. The Insurance Shopping Activity Index predicts the likelihood of consumers ...

The transformation in India’s car insurance market was seen through technology, regulation, and changing customer needs in ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...