It all started as a cautious experiment. In 2010, David Cameron set up the Behavioural Insights Team (BIT or ‘Nudge Unit’) at 10 Downing Street. Plans were greeted with wry amusement from the media ...
Health systems routinely grapple with challenges such as increasing statin use or uptake of cancer screening, in which success depends on users and providers changing what they do. Blue Cross Blue ...
A team of behavioural insights experts recruited by the government, under a pet project of Prime Minister David Cameron, has been sold to its employees and the charity Nesta with the government ...
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