Instagram may be late to the long format video party, but it is poised to make up lost ground rather quickly. With the long format content (of over 20 minutes) making up more than 50% of time watched ...

Add Yahoo as a preferred source to see more of our stories on Google. Instagram announced on Wednesday debuted its new long-form video feature, IGTV and the platform will allow users to create and ...

Instagram head Adam Mosseri recently said it was "no longer a photo-sharing app," noting the company was prioritizing a shift into video amid significant competition from TikTok and YouTube. Today, ...

Instagram is combining its long-form video platform IGTV and feed videos into one format into what the company is calling Instagram Video. These videos will be accessible through a new Video tab on ...