Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Super Bowl commercials 2026 delivered unforgettable ads with celebrities, AI themes, trailers, and humor that turned $7M ...

The commercials aired during Super Bowl LX leaned into humor and nostalgia, with some brand's opting to pull on viewers' heartstrings, all with the expected celebrity cameos.

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Are funny ads back? The Drum humorologist Paddy Gilmore thinks so. Here he outlines the highs and lows of humor in 2025, prepare your funny bones for a ticklin’. Where is funny marketing at the end of ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Nicholson In my 30 ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...