The most successful account-based marketing (ABM) programs take an end-to-end approach that focuses on the sales pipeline and marketing funnel together. But I find that if there’s one specific area ...

Intent data, when used correctly, can prevent wasted efforts by marketing teams on irrelevant content. Content marketing can be complex. It involves many moving parts, distinct processes and ...

Intent data offers a wealth of opportunity to marketers. Ashley Evans dives deep into how to effectively use intent data in your account-based marketing strategy Let’s get one thing straight. If ...

The answer lies in how your organization is leveraging the power of macro (market insights) and micro (historical trends and real-time insights). Furthermore, using this data-driven approach allows ...

Intent data offers the versatility to support numerous use cases throughout the buyer’s journey. Here's how sales development reps can use it effectively. As far as intent data use cases go, ...

Use of intent data is growing, and for good reason: It's hard to pass up the promise of gaining greater visibility into people when they are actively looking to buy. But as with most new digital ...

We know for a fact that data is the lifeblood of modern organisations—whether B2B or B2C. And businesses are always looking for innovative methods to generate and use data that gives them a ...

As Uber released an updated version of Ludwig and Google also announced the ability to execute Tensorflow models in BigQuery, I thought the timing couldn’t be better. In this article, we will revisit ...