Founder at ReDahlia & Entrepreneurs.ng. I work with entrepreneurs and aspiring entrepreneurs to start & scale their businesses in 30 days. Email marketing is highly effective and is still deployed to ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

Most people’s inboxes are graveyards of unopened promotions and cookie-cutter corporate newsletters. To truly grab and keep consumers’ attention, brands need more than clever email subject ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Wondering how long your marketing emails should be? Here’s what consumers say — so you can send them exactly what they like. As the CEO of a B2B email marketing company, I often hear from customers ...

Email communication remains a cornerstone of digital marketing strategies. However, the success of a brand’s campaigns hinges on one critical factor: deliverability. In the ever-evolving landscape of ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...