Lead generation is one of the most important steps in any entrepreneur’s sales and marketing process. In order to get a potential client interested and eventually get them to purchase from you, you ...

Opinions expressed by Entrepreneur contributors are their own. A good lead magnet can generate thousands of leads per month for your business. Lead magnets, those ubiquitous free offers attached to a ...

Opinions expressed by Entrepreneur contributors are their own. “Make a lead magnet,” they said. Well, you’ve written an ebook, or designed a checklist, or put together a quiz or video series or email ...