DUBLIN--(BUSINESS WIRE)--The "Success Case Study: Harbin Beer - Making an age-old brand relevant to China's Millennial male consumers" report has been added to ResearchAndMarkets.com's offering.

A Media Snippet accompanying this announcement is available by clicking on this link. HARBIN, China, July 08, 2024 (GLOBE NEWSWIRE) -- On July 6th, the 22nd China Harbin International Beer Festival ...

In a move that could help to reboot China’s winter sports and recreation industry following Covid-related disruptions, the northeastern city of Harbin has won the right to host the 9 th Asian Winter ...

Matt Che manages marketing teams in China, Korea, India and Southeast Asia as CMO of Budweiser Asia Pacific, an alcohol company listed in Hong Kong. Some brands that he oversees include Budweiser, ...

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics. As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and ...

SHANGHAI (Reuters) - Anheuser-Busch Cos. Inc. , the largest U.S. brewer, said it plans to double the amount of Chinese cities where it sells its Budweiser beer over the next five years from 100 now, ...