Designing golf logos is part art, part science, with impacts that affect everything from a club's image to its bottom line.

Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements or the verve of a charismatic tennis star ? That’s a gigantic ask ...

The NHL has some of the most historic and unique logos in the entire world of sports. Now that there are 32 teams in the NHL ...

Well before contemporary concepts of branding, rock and roll bands in music recognized the value of having an easily identifiable logo. Good imagery doesn't just give a band marketability, though; it ...

A good logo is vital for growing a brand, and automakers are no different. Even people who are the furthest thing from car enthusiasts can easily identify car companies from their emblems, especially ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...