BAT Rothmans is expanding consumer access to its glo Hyper heated tobacco devices with a new trial marketing campaign that lowers the entry barrier for first-time buyers. The company said Tuesday the ...
BAT Rothmans (hereafter BAT)'s heated tobacco product "glo" has secured 10 million users in 33 countries. Lee Ju-seok, BAT's principal design lead who spearheaded the design of the flagship model ...
BAT Rothmans' flagship heated tobacco brand, glo, launched its most innovative device, the HYPER pro, on Monday, initiating pre-sales on Coupang. The glo HYPER Pro is equipped with a high-definition ...
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