We polled our editors and readers with tween-aged kids to give us the scoop on what products and people they love (are they still into Justin Bieber? One Direction broke up, right?). Then we ...

Finding the perfect gift for the tween girl in your life can feel like the most daunting task on your holiday to-do list. Generation Alpha girls are sophisticated and discerning. They prefer their ...

Ariella Maizner started sewing at age 6. By 9, she was making clothes for herself and friends. That hobby became the launchpad for her tween clothing line, Theme. At 10, she was showing off her ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. During your kid’s tween years, something interesting happens ...

The Gen Z-er knows exactly what’s cool nowadays, whether that’s beauty, fashion, tech or lifestyle. And not only do they follow the latest and greatest trends, but this is the generation of the trend ...

In this report, Teen Vogue's Aiyana Ishmael investigates the state of the tween fashion world, chatting to brands, pre-teens, and teens to pinpoint the trend switch. Sloan Price, 15, vividly remembers ...

Upon receiving my tween daughter’s Christmas wish list this year, how much she had changed over 12 months was clearly evident, with requests for toys replaced with “slay fashion items.” Now I get it, ...

Brands increasingly see tweens as a distinct consumer group. From menstruation products to underwear, advertisers are targeting young girls in an... Brands Target Tween Girls In Bid To Keep Them As ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...