Affordable beauty brand e.l.f. has unlocked something that’s mystified many retailers: how to win over the ever-persnickety ...

Cross-generationally, content creators are bracing themselves for massive changes to TikTok that could affect their social ...

TikTok USA isn’t just (arguably) a tool of corporate power, it doesn’t seem to work as well as the old TikTok.

Add Yahoo as a preferred source to see more of our stories on Google. This particular TikTok trend is quickly becoming a flashpoint in debates about workplace culture, generational divides, and the ...

Originally from the song "Doot Doot" by Skrilla, the song has taken a new life of its own. It terrorizes grade schools across the country, coming to life any time anyone says the numbers 6 or 7. After ...

Debate over the so-called Gen Z stare is the latest conversation on TikTok to capture people’s attention. But like so many viral social media moments, generations from millennials to boomers have a ...

From low-rise jeans to claw clips, Gen Z is fueling a massive revival of 90s and Y2K trends. We explore the psychology and ...

Gen Z has transformed the fashion landscape, and brands that understand this shift will be able to lead the market. The journey of a design now involves a process where virality, personalization, and ...

The White House made headlines this week by finally joining TikTok. As someone who has been urging Republican leadership to modernize our outreach to young people for years, I believe this is a ...

Here’s why you’ve been seeing the term everywhere on TikTok recently Tilton The Gen Z stare is the latest trend dividing generations across the internet There's a lively debate on TikTok about whether ...