Gen Z workers are emerging as some of the heaviest users of generative AI on the job, yet many of them say the technology is making their peers less sharp. They worry that colleagues who lean too hard ...

If you take a look at consumers from small towns to the world's biggest cities, you will find that there is always a huge gap in age. Companies recently had to figure out what makes Millennials tick, ...

Forbes contributors publish independent expert analyses and insights. Mark C. Perna is a generational expert who covers education & careers. Like it or not, Gen Z is the future of work. By 2030, ...

Gen Z is using AI for far more tasks than older generations. Millennials, however, are more willing to spend money on AI. Different generations cited different barriers to adopting AI. The adoption ...

In today's rapidly evolving world, generational differences are more pronounced than ever. From communication preferences to defining success, Gen Z and Baby Boomers often perceive the same situations ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. When it comes to Gen Z and customer experience, many brands are ...