Gen X, or those born between 1965 and 1980, live for nostalgia. One study looking to discover how to keep Gen X loyal to brands found that more than anything, they love things that take them back in ...
The Independent on MSNOpinion
How Generation X became the backbone of the workplace
How Generation X became the backbone of the workplace - IN FOCUS: With six different cohorts now occupying the workplace for ...
Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...
Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...
Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...
Generation X is often referred to as "the forgotten generation," and that rings true in various facets of life—including retirement. As far back as the turn of the century, the financial media's ...
How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.
The digital age has created an unprecedented communication divide between parents and their children. Recent research from LifeStance Health in partnership with Researchscape International, conducted ...
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