GameStop is leaning heavily to trading cards as part of its future strategy, according to CEO Ryan Cohen. The news comes as a part of larger strategy shift to buy and hold a lot of bitcoin.

Shares of the company fell 20% Thursday following an announcement of a bond sale. GameStop is pouring money into Bitcoin, but that’s not the company’s main focus these days. As the video game industry goes increasingly digital,

GameStop Corp., the largest standalone video-game retailer in the US, will focus on growing its trading card business, Chief Executive Officer Ryan Cohen said at the company’s annual shareholder meeting Thursday.