The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...

Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...

Developing a competitive content strategy may not sound that difficult, but when everybody else is trying to do the same, it’s a challenge. Not only do you have to create a voice and home in on your ...

A recent Google research paper on Long Form Question Answering illustrates how difficult it is to answer questions that need longer and nuanced answers. While the researchers were able to improve the ...

A new survey calls into question the widely-held perception that younger Gen Z consumers are abandoning longer-form TV content for short-form videos, social media, streaming music and video games.

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Launch Microsoft Forms Open the form you want to edit Click the Add new button Choose any of the question types offered. Open the form you want to add questions. On the form, click the Add New button.

The most important aspect of any piece of long-form content is creating an outline. Your outline will help to keep you on track from the start and give you some direction when you’re feeling lost or ...

Long-form content is effective... but producing it is time-consuming. And our most precious resource as marketers is time. We have only a fixed amount each day. So, what does a busy content marketer ...

A new study commissioned by AOL claims that short-form video advertising (ads that play during webisodes, cat videos, short interviews, etc.) is more effective than long-form advertising (ads that ...