Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

When I was 18, I had a dream of starting my own business. I had always been passionate about entrepreneurship and wanted to create my own social-media agency. But as a young, unknown entrepreneur, I ...

Nowadays, personal branding has become more important than ever before in our fast-paced digital world. Thanks to social media and the internet, individuals have a chance to create their own platforms ...

To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people ...

Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

Today, short-form content is everywhere, even on Netflix. While they are running as a constant background noise in most ...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...

If you’re intimidated by writing any piece of content longer than 1,000 words, don’t be. Long-form content can be just as straightforward as dashing off a 500-word piece. It will take you slightly ...