Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Zillow's updated privacy policy for Follow Up Boss has sparked debate among real estate agents. The policy introduces "mutual customer data," allowing Zillow to engage with clients who have a Zillow ...

Rechat and Follow Up Boss now integrate, syncing CRM data with Rechat’s AI-driven marketing tools. Agents can manage contacts in Follow Up Boss while automating campaigns in Rechat across email, ...

Zillow Group is adding to its arsenal of agent tools with the acquisition of Follow Up Boss, a popular customer relationship management system for agents and brokers. Zillow is paying $400 million in ...