There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

A new pen introduced by Bic has the Internet buzzing - and biting. The "Bic Cristal for Her" is a ballpoint pen that comes in pastel colors and boasts an "elegant design - just for her!" Shoppers have ...

Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

Apparently, some marketing genius at BIC decided that women, too delicate to grip standard BIC pens, needed a writing utensil designed specifically for their tiny, fragile hands. Enter the "BIC for ...

If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers. Freelance writer Amanda C. Kooser covers gadgets and ...

IT’S A KEEPER: This is one pen you won’t be lending. French jeweler Tournaire and Bic have teamed up to give the inexpensive Bic Cristal, no less than the world’s most-sold ballpoint pen, a precious ...

The announcement prompted state House Majority Leader James A. Amann, D-Milford, to promise he would propose legislation to offer financial rewards to businesses that create new jobs and commit to ...

For anyone who loves writing by hand, there’s nothing like a good pen to give their penmanship a little boost. Though cursive handwriting is no longer a required part of current curriculums, and the ...