KUTV — Valentine’s Day is one of the most popular occasions for giving diamond jewelry. In fact, the latest statistics from the National Retail Federation found 22% of gift givers will give jewelry.

When buying a diamond, distinguishing between real and fake can be challenging, especially with the rise of Moissanite and lab-grown diamonds. Cubic Zirconia (CZ), although similar in appearance, is ...

Valentine's Day is big day for jewelry, with consumers spending nearly $4 billion last year. However, a recent GMA investigation found that shoppers may not be getting what they thought they were ...

We are gathered here today to discuss an issue that grinds our gears: the number of people who mistakenly believe LabGrown diamonds and cubic zirconia are the same gemstone. This myth causes many ...

Diamonds may be a girl’s best friend, but they’re also a pricey companion — and definitely not one you’d want to lose. That’s why some married women are choosing to wear fake engagement rings or ...