There's nothing quite like popping some gum to freshen up your breath, revitalize your senses, and inject a little bit of flavor into your day. This new Extra Refreshers gum aims to do just that with ...
Wrigley is attempting to get rid of mints’ “old fogey” reputation and inject a bit of youthful pizazz with a launch under its youth-oriented Extra brand. The confectionery company is ditching its ...
The path forward is being shaped less by nostalgia and more by younger consumers, sugar-free formats and a renewed focus on ...
Wrigley is taking on Mentos in the chewy mint sector as it continues to expand outside its core gum market. With its new Extra Chewy Mints line, which rolls out next month, Wrigley hopes to replicate ...