Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ad investments.
Performance CTV” oversimplifies how TV actually drives value, and the focus on performance guarantees campaign results will ...
Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad ...
PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...
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How to make CTV ads that stick
CTV, one of 2025’s projected fastest-growing channels, offers just about all of linear TV’s storytelling benefits, with digital targeting precision layered in. That is a whole lot of advertising ...
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7 barriers advertisers need to overcome to grow CTV
Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 ...
With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...
A closed-loop attribution solution from a managed services provider, designed for the automotive industry, is providing a link between connected TV (CTV) ad exposure and sales. Strategus, a ...
NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...
SalesLink for Auto enables advertisers to link CTV ad impressions to actual sales activity using compliant, identity-resolved data. Unlike conventional DSP reporting that offers limited, one-size-fits ...
New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...
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