The development of marketing strategies is a key part of a small-business owner's business plan that he prepares on an annual basis. Strategies are the actions the business owner intends to take to ...

Tactical planning involves determining the steps a business must take to reach the objectives developed through strategic planning. Contingency planning involves planning what a business will do if ...

Over the past year, technologies that utilize artificial intelligence (AI)—especially generative AI—have become a dominant topic of conversation across the business world. Many employees may wonder ...

Companies depend on robust marketing programs to achieve their goals. However, the success of any marketing initiative depends on how well you plan. Implementing marketing best practices in your ...