Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not ...

Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for ...

Google continues make updates and upgrades to its search auction system as the U.S. Department of Justice pushes its own agenda meant to stop the company's monopolistic practices in search. The DOJ's ...

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is ...