Nutrabolt's C4 Energy drink has drafted a few pro football stars for a campaign positioning the brand as “Made for Athletes. Certified for Sport.” C4 claims the positioning is backed by the National ...

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Marketed as quick sources of energy and performance enhancers, energy drinks have become increasingly popular among adolescents, particularly young athletes. The Centers for Disease Control and ...

As an athlete, balancing early practices, weight training, school extracurriculars, sleep and everything in between can be a challenge. For many swimmers, grabbing an energy drink for a quick ...

Over the next few decades, sports drinks gained widespread popularity with new brands like Powerade and Lucozade entering the market. They targeted not just athletes, but anyone excited about moving ...

Sarah Todd returned to reporting in January 2025 after being assignment editor at STAT since October 2022. You can reach Sarah on Signal at sarahlizchar.47. The energy drink cans are the colors of a ...

The MarketWatch News Department was not involved in the creation of this content. -- 74(th) Edition of X Games to Feature World's Best BMX, Moto X, and Skateboard Athletes at Utah State Fairpark and ...

Athletes are always looking for the latest, greatest ways to help them boost their performance. Is taurine the way to that? Some medical studies have found taurine, an amino acid, to help with ...