Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences. The range of ...

AI and dynamic content are helping email marketing become even more effective. And the possibilities for personalization go far beyond subject lines. Just like digital out-of-home is helping ...

Although some industry observers have been predicting the death of email for some time, the instant electronic version of letters and postcards remains a popular means of communication. However, even ...

It may not be obvious, but our job as marketers is to be creative. We have to consistently think of new ways to generate leads, convert those leads, and keep prospects engaged so that ours is the ...

Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time. But what is it, and where ...

Dynamic Email is already driving results for finserv companies. For example, a large U.S. lender used their Persado content library of approved message variants for a mortgage email campaign— reducing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Following a preview last February, Google brought its AMP for Email ...

In the noisy, crowded jungle of modern marketing, dynamic content is the ultra-adaptive chameleon: It changes itself based on demographics or preferences of your subscribers. Dynamic content can be ...