Add Yahoo as a preferred source to see more of our stories on Google. Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to ...

Launching on Jan. 14 via the e.l.f. Cosmetics website in limited quantities, each Lip Embalm comes with a mini replica of a ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Makeup products go viral every day, but as many beauty lovers have learned ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The holidays are here, which means many families have ...

Which Elf concealer is best? Because it can hide skin imperfections, an important step in many beauty enthusiasts’ makeup routine is applying concealer. Premium beauty brands offer a nice selection of ...

Alicia Keys is adding “beauty trailblazer” to her resume. The 15-time Grammy winner, 39, is partnering with Elf Cosmetics to create a new beauty line, which is expected to launch in 2021. “A ...