For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

EXCLUSIVE: Netflix has prevailed in an auction for The Elf On The Shelf, the family brand owned by the Atlanta-based The Lumistella Company, which has lines of products including the perennial best ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

USA TODAY wants to see your most creative, hardest-to-find and downright wacky hiding places for your Elf on the Shelf.