Business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is e-newsletter advertising.

If you own Microsoft Publisher 2003 or later, you’re in luck. You can use the application to create an e-mail newsletter and then e-mail it to your customers from within the program, which makes the ...

Answer: What you need to know about conveying value through e-mail newsletters -- and then some -- can be found in an excelent article by MarketingProfs.com contributors Tamara Halbritter and Kevin ...

E-newsletters are more cost effective to grow your business by increasing revenue and referrals from existing clients. email newsletter A lot of research has been done to indicate the benefits of ...

With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it ...

E-newsletters are daily, weekly or niche emails that reach opted-in subscribers with relevant industry news and intelligence. Business professionals use them to stay up to date on the latest news and ...

In the realm of business, newsletter distribution is one of the simplest forms of advertising available. This outreach is a way in which companies can directly communicate with current and prospective ...

Email marketing newsletters are a major part of B2B marketing, but they are often done half-heartedly or not at all. To write a successful newsletter — i.e., one that will get you a hefty return on ...

Many marketers view e-newsletters as a kind of interesting relic or an outmoded stepping stone between newspapers and social media. They may pull their writers away from the weekly or monthly ...